• Strategic Goals in Business

    All too often, entrepreneurs fail because they don’t have goals. Without a sense of direction, it’s too easy to get side tracked and waste time and resources chasing dead ends.

    Most companies understand the importance of strategic planning and goal-setting. However, more than 80% of small business owners don’t keep track of their goals and progress. Strategic goals can help you focus on what’s important. They’re your roadmap as you work towards your vision.

    In this blog, we’ll explore some of the most important goals entrepreneurs must focus on. We’ll also provide tips for setting yourself up for success and evaluating outcomes.

    What Are Strategic Goals?

    Many entrepreneurs don’t realise that goals must be strategic to be effective. After all, a goal is simply a destination—the journey you take to get there is what truly matters.

    So, what are strategic goals? They are objectives and results that a company or business aims to achieve over a specific period. Strategic planning and strategic goals are often interchanged. The former is the process of defining your company’s direction in the next three to five years, while the latter is just part of that bigger picture.

    Tips for Creating Strategic Goals

    1) Ensure that your goals are realistic and achievable. There’s nothing wrong with aiming high, but ambitions that are too lofty and unrealistic only bring disillusionment and a lack of motivation. Be honest about what you can achieve.

    On the other hand, goals that are set too low are not challenging and stimulating enough, leading to complacency. Entrepreneurs must strike the right balance when setting goals.

    2) Make sure your goals are relevant to your business.  Strategic business goals are a company’s core objectives. Make sure your goals reflect what matters most to your organisation. They should all align with the company’s mission and values.

    3) Quantify your goals whenever possible. Strategic business goals should be specific, measurable, achievable, relevant, and time-bound. In other words, they should be realistic yet challenging and have a defined timeline for completion. This will help you track progress and stay on track.

    Having clear and quantifiable strategic business goals can increase your chances of achieving long-term success.

    4) Keep your goals flexible. As circumstances change, it’s important to be able to adapt your goals accordingly. Being too rigid with goals can lead to frustration and disappointment. It’s important to remember that goals should be viewed as guideposts, not concrete endpoints.

    Examples of Strategic Goals

    Customer Satisfaction

    Happy customers are essential for a thriving business. Customer satisfaction leads to repeat business and positive word-of-mouth marketing. It proves that a company is providing value to its customers.

    An example is to improve client satisfaction from 80% to 90% by the end of the quarter. The result can easily be measured and reported through surveys and reviews.

    Customer Retention

    It takes a lot of work to acquire new customers. But many don’t realise it costs more to keep those customers returning. Building rapport and loyalty among your customer base help you establish a stronger position in the marketplace.

    Word-of-mouth is still one of the most powerful marketing tools available. When current customers are happy with a company, they are more likely to give positive reviews and recommendations. In addition, satisfied customers are less likely to be lured away by competitors.


    Many businesses aim to increase revenue, and there are several ways to achieve this. One approach is to focus on selling more products or services. This can be done by expanding into new markets, developing new product lines, or offering promotions or discounts.

    Market Share

    Maximising market share is another strategic business goal. This means capturing as large a share of the total market for a product or service as possible. For example, a company with 10% of the total market for a product would want to increase that to 11% or 12%.

    Businesses can also expand into new markets and target a completely different set of consumers.

    Employee Retention

    Training employees costs money and time. When good employees resign, it disrupts business operations and causes a decline in morale.

    To retain employees, businesses need to create a positive work environment where employees feel valued. This can include providing competitive salaries and benefits, investing in professional development, and recognising and rewarding good performance.

    Employees who feel supported and appreciated are more likely to stay with a company long-term.

    These are just a few examples of strategic business goals. Feel free to develop more depending on your vision and capabilities.

    Measurement and Evaluation

    How do you know if you’re on track to reach your goals? The answer lies in effective measurement and evaluation.

    You can identify areas of opportunity by tracking key metrics and making course corrections as needed. Measuring progress against established benchmarks also allows you to gauge whether your efforts are paying off. Finally, regular evaluation ensures that your goals remain relevant and achievable. By taking these steps, you can ensure that your business is always moving forward.

    Get Advice From a Thriving Entrepreneur

    Setting and working towards strategic goals can be daunting, but there’s no need to do it alone. Getting advice from an experienced entrepreneur can be a valuable way to set yourself up for success. Krissy Jones is a multi-awarded entrepreneur who can provide you with insights. Contact her at today.