How to Find the Right Charity
Whether you’re an individual, small business, or corporate entity, choosing the right charity will reap many benefits for you and the cause you’re supporting. Your monetary contribution, time, and effort are valuable assets, so it’s important to dedicate them to a charity that represents you and the things you care about.
I’ll discuss how you can find a charity that best suits your passions and interests. I hope this article helps narrow down your options so you can make a positive impact on the community while maximising your resources, furthering your goals, and minimizing risk.
Engaging in philanthropy is an exciting and rewarding endeavor. However, some donors realize too late that they made a mistake for reasons that they could have easily prevented. These reasons may include the donor’s inability to maintain fundraising in the long run, disagreeing with the charity’s manifesto, and other similar situations.
Don’t let any of these happen to you! Ask yourself the following questions before coming to an agreement with charitable organizations:
What Causes Matter to You?
Reflecting on your personal experiences and advocacies is a good starting point. Are there causes that mean something to you on a deeper level? Perhaps you love caring for animals or helping the less fortunate? Having a strong belief in what the charity does and feeling a strong personal connection to its mission will push you to stick with your philanthropic activities. On top of that, the motivation will be more genuine and heartfelt.
Does the Charity Align with Your Company’s Values?
If you partner with a charity that has nothing to do with your company’s brand image and values, stakeholders and customers will see the disconnect and are less likely to support the cause. Make sure that the charity coincides with your ideology. The more in sync your company is with the charity, the more convinced people will be about what you stand for.
Is the Charity Reliable and Accountable?
Not all charities and nonprofits are worth your time and attention. Regardless of how generous you’d like to be, you have limited resources that need to be allocated wisely and strategically. Consider the following factors before committing:
Cost-effectiveness refers to determining which charitable organizations can do the most good with their donations. It means you get the best value out of your contributions, both financially and socially. The key is to be certain that your money makes a tangible difference. For more details about cost-effectiveness and its metrics, check out this guide.
It goes without saying that a charity should never hide information or pressure you into doing something you find suspicious. These are red flags you should be wary of. Charities should properly keep track of their operations, activities, and purchases, if any. Reports about where the proceeds go and who receives them should be available. Steer clear of charities that do not put in the effort to build trust.
Charity Navigator is a useful tool to help you assess the efficiency and transparency of organizations.
You can ask colleagues and industry professionals for advice. What are people saying about this charity? Is there negative feedback? Dig around to find testimonies from beneficiaries and past institutions or businesses affiliated with the charity you have in mind.
Is the Charity Producing Impressive Results Supported by Evidence?
In line with cost-effectiveness, review the charity’s strategy. Are their goals SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound)? Can you see evidence of their work? The charity should be able to solve a real issue in the communities they serve. More importantly, data should back that up.
What’s in it for You?
Let’s be honest; although philanthropy’s main purpose is to uplift others, there are many other perks that private entities take advantage of. These include tax reductions, public relations, and networking. Supporting a charity allows companies to pay it forward while maintaining the revenue-generating aspects of their business. Ultimately, it’s a win-win situation for everyone.
Trust Your Gut
With rigorous research and clear communication with your prospective charity, you can feel confident that you’re making the right choice. If you need more guidance on how to check out a charity before you donate or commit, please don’t hesitate to get in touch with me for advice.