• Business Goals for Startups

    Every great business starts with an idea, a vision from the mind of an aspiring entrepreneur. However, the owner’s clear direction or purpose makes or breaks a startup. Early-stage businesses often struggle with goal setting and identifying the steps necessary to achieve those goals. If you cannot overcome this first challenge, sadly, you are setting yourself up for failure.

    Fortunately, I’m here to offer some guidance. As an award-winning entrepreneur, I founded and managed many projects and imparted wisdom to entrepreneurs with aspirations much like yours. In this article, I’ve listed a few essential business goals that entrepreneurs can set themselves to increase their chances of success.

    What Are Business Goals and Why Are They Important?

    Business goals can either be short-term or long-term, with the former needing to be accomplished within six months to 3 years and the latter from 3 to 5 years. Business goals can also work toward the bigger picture or focus on more specific and smaller stepping stones.

    Setting goals puts you on the right path. When you know your objectives, you’ll be able to track your progress and ensure your business’ survival (at least in the first few years or so). Success means something different to each person, so be sure to define what that looks like to you.

    Establishing Brand Identity and Ideal Customer Profile

    One of the most important things to consider during your first year in business is your brand identity. Who are you, and what does your company stand for? Who are your customers, and how do customers benefit from your product or service? The key is to be clear and consistent with your brand identity. Only then will you be able to establish brand awareness and a loyal customer base.

    Develop a Plan

    After creating a brand identity, the next step is to develop a comprehensive marketing plan. The marketing plan includes:

    • The message you want to convey and what channels you will use
    • Advertisements and social media campaigns
    • Direct mail
    • Print and out-of-home ads, when applicable


    Creating a Sustainable Budget

    As expected, sales in your first year of business won’t likely be enough to cover your initial startup costs and capital. Build a sustainable budget that will keep your business afloat during the challenging first year. You must also be thorough in managing cash flow, monitoring debt, and limiting unnecessary purchases.

    Sales Increase

    Boosting sales is often a long-term business goal, especially for startups. When crunching numbers and setting revenue targets, follow SMART guidelines:

    • Specific
    • Measurable
    • Achievable/Attainable
    • Relevant/Realistic
    • Time-Bound


    Employee Training

    Your workforce is the lifeblood of your business. Without the talent and time of your team members, your business would have nothing to stand on. Investing in people is important, not because they have skills to offer but also because they’re humans with aspirations. Ensuring that your employees stay up to date with the latest trends in the industry and helping them reach their full potential skills-wise makes them feel appreciated.

    If you’re the sole owner and employee of your company, training and continuously seeking knowledge adds value to your business. Improving your craft and management skills gains your customers’ trust in you and in the brand.

    Product and Service Development

    The competition will only get tougher, so don’t fall behind. Your products and services drive your business, so maintain patronage.

    Some entrepreneurs stick with what they know best and don’t attempt to make changes with the justification that the risks are too high. While this strategy is ideal for startups, you need to keep up with your competitors and offer something new and unique to pique customer interest in the long run.

    Improving your products and services shows customers you’re committed to listening to feedback and growth.

    Get Expert Advice

    Starting your own business is a bold and daring move. The early stages can be stressful and overwhelming without the right tools and guidance from someone who has already gone through the same experience. I would be more than happy to assist you in goal setting and outlining detailed steps toward success. Contact me via email at [email protected] or visit the homepage to learn more about my work.